Robots Lead the Way in the Mass Personalization of Consumer Goods

Aug 24, 2015

Robotic automation has helped companies to easily change materials with minimal downtime. ​Robots are flexible enough to work with a variety of materials and applications. They can also be outfitted with vision systems that help to adjust to different colors or size of products while maintaining the same accuracy.


There used to be a time when every­thing in a cer­tain line of con­sumer goods was exact­ly the same. Prod­ucts had no vari­ety avail­able with­in their line. That is because it cost lots of mon­ey to shut down lines, change mate­ri­als, and start man­u­fac­tur­ing again with a dif­fer­ent col­or or size of prod­uct. When robots stepped into the indus­tri­al game, con­sumer goods began to get a lit­tle more flair, and the era of mass per­son­al­iza­tion kicked off.

Today, you can go to a store and find hun­dreds of dif­fer­ent col­ors and styles of prod­ucts made by the same com­pa­ny. For exam­ple, when you want to buy a cell­phone case, are you lim­it­ed to just one style per brand? Of course not…there are sev­er­al! The same can be said for many con­sumer goods, like note­books, cloth­ing, elec­tron­ics, and even auto­mo­biles. With­out robot­ic automa­tion, there would be nowhere near as many dif­fer­ent styles, shapes, col­ors, and mod­els avail­able on the mar­ket today. 

Robot­ic automa­tion allows for com­pa­nies to eas­i­ly change mate­ri­als with­out hav­ing much down­time. Robots can be out­fit­ted with vision sys­tems that can eas­i­ly adjust to dif­fer­ent col­ors or sizes of prod­ucts, and inter­act with them accord­ing­ly. These vision sys­tems can also help to sort items that are batch made in sev­er­al col­ors or shapes and get them to their right con­tain­ers or areas of the shop. 

Some com­pa­nies offer more com­plex per­son­al­iza­tion, like allow­ing cus­tomers to design shoes online or per­son­al­iz­ing their com­put­er or tablet with their name or a spe­cial phrase. Cell­phone cas­es can have per­son­al pic­tures or spe­cial designs on them. Every­where you look, per­son­al­iza­tion is get­ting more and more com­plex, and robots are there to keep things mov­ing down the line, fast and accu­rate­ly, while pro­vid­ing man­u­fac­tur­ers sav­ings that they can pass on to their customers. 

Are you inter­est­ed in learn­ing more about mass per­son­al­iza­tion of con­sumer good using robot­ic automa­tion? Then you should con­tact Robots​.com today online or at 8777626881. Our sales team can help you to find the per­fect robot­ic automa­tion sys­tem for your facility.

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