Robots Lead the Way in the Mass Personalization of Consumer Goods

There used to be a time when every­thing in a cer­tain line of con­sumer goods was exact­ly the same. Prod­ucts had no vari­ety avail­able with­in their line. That is because it cost lots of mon­ey to shut down lines, change mate­ri­als, and start man­u­fac­tur­ing again with a dif­fer­ent col­or or size of prod­uct. When robots stepped into the indus­tri­al game, con­sumer goods began to get a lit­tle more flair, and the era of mass per­son­al­iza­tion kicked off.

Today, you can go to a store and find hun­dreds of dif­fer­ent col­ors and styles of prod­ucts made by the same com­pa­ny. For exam­ple, when you want to buy a cell­phone case, are you lim­it­ed to just one style per brand? Of course not…there are sev­er­al! The same can be said for many con­sumer goods, like note­books, cloth­ing, elec­tron­ics, and even auto­mo­biles. With­out robot­ic automa­tion, there would be nowhere near as many dif­fer­ent styles, shapes, col­ors, and mod­els avail­able on the mar­ket today. 

Robot­ic automa­tion allows for com­pa­nies to eas­i­ly change mate­ri­als with­out hav­ing much down­time. Robots can be out­fit­ted with vision sys­tems that can eas­i­ly adjust to dif­fer­ent col­ors or sizes of prod­ucts, and inter­act with them accord­ing­ly. These vision sys­tems can also help to sort items that are batch made in sev­er­al col­ors or shapes and get them to their right con­tain­ers or areas of the shop. 

Some com­pa­nies offer more com­plex per­son­al­iza­tion, like allow­ing cus­tomers to design shoes online or per­son­al­iz­ing their com­put­er or tablet with their name or a spe­cial phrase. Cell­phone cas­es can have per­son­al pic­tures or spe­cial designs on them. Every­where you look, per­son­al­iza­tion is get­ting more and more com­plex, and robots are there to keep things mov­ing down the line, fast and accu­rate­ly, while pro­vid­ing man­u­fac­tur­ers sav­ings that they can pass on to their customers. 

Are you inter­est­ed in learn­ing more about mass per­son­al­iza­tion of con­sumer good using robot­ic automa­tion? Then you should con­tact Robots​.com today online or at 877−762−6881. Our sales team can help you to find the per­fect robot­ic automa­tion sys­tem for your facility.