Fanuc Robots Trim the Tree at Neiman Marcus

Who knew pick and place appli­ca­tions could be so fes­tive, so hip? This hol­i­day sea­son, a fam­i­ly of indus­tri­al robots is the main attrac­tion at Neiman Mar­cus’ store in Dal­las, Texas.

Neiman Mar­cus always wows shop­pers with dar­ing Christ­mas win­dow dis­plays — trees made out of 1950’s car fins, mon­ey, or water. This year is no excep­tion. The glitzy dis­play fea­tures three indus­tri­al robots trim­ming a 15 ft. alu­minum tree.

Design­er Ignak Gorischeck, Vice Pres­i­dent of Store Devel­op­ment at Neiman Mar­cus, chose indus­tri­al robots to give the dis­play a futur­is­tic feel. Fanuc Robot­ics Amer­i­ca Inc. pro­vid­ed robots, soft­ware, and sup­port. Texas Man­u­fac­tur­ing Assis­tance Cen­ter inte­grat­ed the project.

Tree-trim­ming is well-suit­ed for indus­tri­al robots. The three Fanuc robots — Mom, Dad, and Jr. — are pro­grammed to select round orna­ments from two feed­er trees and thread them onto the thin stick branch­es of the larg­er, main tree. All three metal­lic trees rotate, adding even more com­plex­i­ty to the application.

The com­pa­ny cel­e­brat­ed its cen­ten­ni­al anniver­sary this year, and the win­dow dis­play, enti­tled ​“The Next 100 Years,” is a look into the future. Dur­ing the dis­play’s unveil­ing cer­e­mo­ny, San­ta arrived by jet-pack.

For more infor­ma­tion on Fanuc robots, con­tact Robots​.com experts at 877−762−6881 or reach rep­re­sen­ta­tives online.